Nan'ao Market Town is located in the middle of Dapeng Peninsula, with a built-up area of ​​about 54 hectares. It is Shenzhen's most characteristic town with a coastal landscape throughout the area. At present, it is experiencing increasingly narrow development space, gradually dwindling characteristic culture, lacking in infrastructure, and facing problems in industrial transformation. There is urgency to promote the development of the Market through comprehensive improvement of the area.

Based on its existing resources and natural endowments, Nan'ao Market Town aims to build a "coastal style characteristic town". Through the four major development strategies of "prospering the economy, inheriting culture, benefiting people's livelihood, and sustainable ecology", the overall spatial structure of "One port, One Market, Active bay; Four veins connecting sea and mountains; Sixteen neighborhoods prospering homes" will realize the high-quality transformation of the Market Town, promote continuous improvement of its ecological environment, enhance the infrastructure system, strengthen social harmony and livelihood, as well as promoting coordinated industrial transformation. It will eventually become a "cultural town", "tourism town" and "ecological town".